Thursday, June 5, 2008

Someone seems to be Hacking my mind

In my previous blog as I mentioned an idea to improve education system in India similarly an idea came to my mind which although having a different business model but same crux of uplifting BOP population.
Long time back I read somewhere about Virgin Atlantic's business model for there customer support operations, Virgin Atlantic had very brilliant idea, to have customer support executives as house wives or females sitting at home because of there some personal constraint and cant go out to work, which they materialized also, so the company recruited such females to provide there customer support by sitting at home, this model had reduced company's operation cost by huge margins and there OPM shooted.
So based upon Virgin atlantics operations i thought that why not we in India can have customer support operations running from rural areas since the only thing people in rural india lack is there English communication, so lets say some US company wants to have there BPO in india just for documentation purposes or any company which doesn't require some sort of specialized degree for there customer support operations can open there operations in rural areas where they can train youngsters and get them to work at much lower cost then to there employees in urban india. This way company can reduce there operation costs by huge margins with same quality of customer support. Although the major stumbling bloc is time required to train people in rural areas will definetly be much greater then that in urban areas but still in long run it will become a much efficient way to provide customer support.
So now you must be scratching your mind that why I have given a title "Someone seems to be Hacking my mind" to this blog. There are two reasons for this, first is related to my previous blog because the couple days after this idea of making educations systems listed on stock exchange came to my mind Mumbai University annouced that they thinking to making it listed on stock exchange, second reason is related to idea i proposed in previous paragraph since this idea bubbled in my mind around three or four months back and just two days back i read in Business Line that an insurance company has opened its Back office operations in a remote village in Andhra Pradesh. This village which used to be under the gripping of naxalites now seems to be under the gripping rural yuppies who are earning handsome moolah. So considering this i think that some is hacking my getting and making moolah but the important thing is corporates pondering over an idea of "Fortune at Bottom of Pyramid" and making lives of crores of people, who's life is in shambles, happier then ever.